VP of Growth
Overview
At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.
Job Description
We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value.
Responsibilities
- - Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
- - Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
- - Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
- - Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
- - Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
- - Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
- - Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
- - Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
- - Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
- - Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience
Required Skills
- - 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
- - Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
- - Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
- - Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
- - Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
- - Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
- - Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity
Benefits
- - Flexible working hours
- - Unlimited paid time off
- - A fully remote working situation
- - Home office budget
- - Learning & development budget
- - On demand therapy sessions and mental health support via Spill
- - In-person meet ups
- - Transparent, honest, and equitable compensation system
- - Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year
About the company
Feeld’s ever-evolving platform creates safer, more inclusive spaces online and IRL for everyone to express and explore gender, sexuality, and desire outside of existing blueprints.
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