Social Content Lead
Overview
GiveDirectly is seeking a Social Content Lead to manage and grow its social media presence, focusing on brand building, audience engagement, and lead generation to support its mission of providing cash grants to the world's poorest.
Job Description
GiveDirectly (GD) aims to reshape international giving by providing cash grants directly to the world’s poorest. GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. The organization is celebrated for its innovative approach and has been featured in major publications. GD's culture is candid, analytical, agile, and non-hierarchical, with a global team from diverse backgrounds.
Responsibilities
- - Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
- - Build and refine a repeatable social playbook & templates
- - Create and edit content that highlights GiveDirectly’s programs, research, and impact
- - Manage publishing cadence, community engagement, and platform optimization
- - Collaborate with internal teams to identify stories and campaigns worth sharing
- - Track KPIs across channels and provide periodic reporting with insights and recommendations
Required Skills
- - 5+ years of proven ability to grow social media presence
- - Strong writing and editing skills
- - Experience with content design or light editing tools
- - Ability to turn complex topics into clear, engaging content
- - Strong project management skills
- - Deep understanding of social algorithms and audience behavior
- - Comfort with social analytics tools
- - Deep alignment with GiveDirectly’s values and mission
Benefits
- - A positive and supportive team with opportunities for advancement
- - A competitive salary, including bonus
- - A robust health benefits plan
- - Flexible paid time off
- - Allowances for desk set-up and learning and development
About the company
GiveDirectly is a nonprofit organization that helps people living in extreme poverty by delivering unconditional cash transfers directly to recipients via mobile payments. Operating across countries including Kenya, Uganda, Rwanda, Bangladesh, the DRC, and the United States, GiveDirectly enables governments, foundations, and individual donors to move resources efficiently and transparently to those who need them most. By using technology to identify recipients, deliver payments end-to-end, and rigorously measure impact through randomized controlled trials, GiveDirectly is reshaping international development—putting choice and agency in the hands of recipients while building one of the most scalable, evidence-driven models in global aid.
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