Senior Marketing Analyst

Overview

Job Description

Responsibilities

• - Lead and maintain Feeld's marketing attribution modelling, working across channels to ensure we have a clear and accurate picture of what is driving growth and informing budget and strategy decisions.
• - Analyse audience segments, customer behaviour, and funnel performance across acquisition, conversion, and retention, surfacing insights that inform targeting, optimisation, and the full marketing journey.
• - Monitor competitor activity and market trends, synthesising relevant signals into inputs that keep our marketing strategy sharp and informed.
• - Own post-analysis delivery across CRM campaigns, performance ads, incrementality outputs, CPP/ASO analyses, and creative performance reporting, iterating on templates as interventions evolve.
• - Support the full experimentation lifecycle, from pre-analysis validation and experiment setup through to QA-ing results and maintaining statistical integrity throughout.
• - Produce and maintain a performance tracking cadence, contributing to cross-functional marketing business reviews, proactively flagging outliers, and executing structured ad hoc analyses that lay the groundwork for future strategy.
• - Ensure analytical outputs are clearly documented, reproducible, and easy to hand off, and continuously identify opportunities to streamline and automate recurring work.

Required Skills

• - Hands-on experience delivering marketing analytics in a consumer, app, or marketplace environment, across channels such as CRM, paid performance or ASO.
• - Rigorous and detail-oriented, with a strong grasp of statistical principles and a genuine commitment to analytical quality.
• - Proficient in analytics and data visualisation tools (including SQL), and comfortable building and maintaining reporting templates and dashboards.
• - Experience supporting or running A/B tests and familiar with the principles of sound experiment design.
• - Strong communicator and storyteller, able to translate analytical findings into clear narratives that resonate with non-technical stakeholders.
• - Commercially minded, with an understanding of how marketing performance connects to business outcomes and where analysis can move the needle.
• - Clear and organised communicator, able to document work well and collaborate effectively in an async environment.
• - Proactive about identifying ways to improve recurring processes and reduce manual effort through automation or better tooling.
• - Comfortable operating with autonomy in ambiguous environments and can prioritise effectively across a high volume of concurrent tasks.
• - Appreciate reproducible analysis and maintain high standards for documentation and code quality.

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - Home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups