
Senior Manager, Marketing Strategy & Operations
Overview
GiveDirectly is a nonprofit organization that delivers cash directly to people living in poverty and crisis, aiming to redefine aid benchmarks.
Job Description
As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing, designing and operating the marketing operating system that unlocks coordination and scale across the marketing ecosystem.
Responsibilities
- - Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
- - Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
- - Partner with marketing leadership to propose, prioritize, and scope the project portfolio
- - Define success metrics and test plans up front, and report results candidly, including what didn't work. Document what works, build playbooks, and hand off to a permanent owner or team
- - Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
- - Analyze marketing performance, trends, and customer insights to identify growth levers
- - Lead the org through operating change, including the transition to AI-enabled ways of working
- - Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation
- - Partner with People Team on headcount planning and scaling hiring plans
- - Manage key marketing vendor evaluations, procurement, and onboarding of new tools
- - Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
- - Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
- - Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution
Required Skills
- - 5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
- - Experience with a wide range of tactics and channels (you don’t need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
- - A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
- - Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
- - Highly organized and detail-oriented, with strong program management skills
- - Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs
- - Experience with hiring, recruiting, and onboarding operations
- - Excellent presentation skills; experience building exec-level decks
- - Familiarity with common marketing tech stack tools
Benefits
- - Base Salary: $120,750
- - Bonus target: 10%
- - Annual Benefits Stipend: $21,393
About the company
GiveDirectly is a nonprofit organization that helps people living in extreme poverty by delivering unconditional cash transfers directly to recipients via mobile payments. Operating across countries including Kenya, Uganda, Rwanda, Bangladesh, the DRC, and the United States, GiveDirectly enables governments, foundations, and individual donors to move resources efficiently and transparently to those who need them most. By using technology to identify recipients, deliver payments end-to-end, and rigorously measure impact through randomized controlled trials, GiveDirectly is reshaping international development—putting choice and agency in the hands of recipients while building one of the most scalable, evidence-driven models in global aid.
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