Senior Manager, Data - Fundraising and Marketing
Overview
GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest.
Job Description
GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty. GD has raised over $1B since launching in 2011 and delivered cash to more than 2 million people in 15 different countries.
Responsibilities
- - Set vision and priorities for how data supports fundraising and marketing strategy
- - Define, standardize, and document core fundraising and marketing KPIs
- - Design and build robust data models in the warehouse
- - Establish clear, trusted source-of-truth datasets and metric logic
- - Identify recurring analytical needs and convert them into scalable, automated data products
- - Partner with data engineering on upstream data quality and pipeline improvements
- - Serve as the primary data partner to fundraising and marketing leadership
- - Build and maintain revenue forecasts and donor cohort models
- - Support channel investment decisions with clear ROI frameworks
- - Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns
- - Collaborate with data engineers and analytics peers to improve data quality, access, and trust
- - Contribute to the long-term roadmap for fundraising data architecture
Required Skills
- - 8+ years of experience in analytics, data science, or quantitative strategy roles
- - Strong experience setting vision and priorities for data products
- - Advanced SQL skills and demonstrated experience building production-grade data models
- - Strong Python proficiency
- - Experience building forecasting models
- - Experimentation and performance measurement experience
- - Ability to navigate ambiguity and independently shape how data informs organizational strategy
Benefits
- - A positive and supportive team with opportunities for advancement
- - A demonstrated commitment to helping all staff develop and grow
- - A competitive salary, including bonus
- - A robust health benefits plan
- - Flexible paid time off
- - Allowances for desk set-up and learning and development
About the company
GiveDirectly is a nonprofit organization that helps people living in extreme poverty by delivering unconditional cash transfers directly to recipients via mobile payments. Operating across countries including Kenya, Uganda, Rwanda, Bangladesh, the DRC, and the United States, GiveDirectly enables governments, foundations, and individual donors to move resources efficiently and transparently to those who need them most. By using technology to identify recipients, deliver payments end-to-end, and rigorously measure impact through randomized controlled trials, GiveDirectly is reshaping international development—putting choice and agency in the hands of recipients while building one of the most scalable, evidence-driven models in global aid.
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