Product Marketing Lead

Overview

Job Description

Responsibilities

• - Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market.
• - Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction.
• - Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms.
• - Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester.
• - Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication.
• - Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams.
• - Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles.
• - Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish.
• - Conduct win/loss and competitive analysis to continuously refine differentiation and messaging.
• - Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.

Required Skills

• - 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
• - Experience defining category narratives, not just product messaging.
• - Ability to simplify complexity without losing precision.
• - Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined.
• - Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
• - Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
• - Ability to move from positioning doc to launch plan to sales enablement without losing clarity or momentum.
• - Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.

Benefits

• - Unlimited time off.
• - 3 weeks is the minimum that we will ask you to take each year.
• - Mental health days. We encourage you to take at least one per quarter to recharge.
• - Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care.
• - $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment.
• - $500 annual learning & development budget. Feel supported and empowered to continue developing your skills.
• - Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space.
• - Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents.
• - Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance.
• - 401k (for US based team members). Contribute to your financial future.
• - Real equity. We have a four year vesting schedule with a one year cliff.