Performance Marketing Lead

Overview

Job Description

Responsibilities

• - Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
• - Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
• - Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
• - Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables.
• - Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed.
• - Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why.
• - Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance.
• - Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities.
• - Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.

Required Skills

• - You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery.
• - You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels.
• - You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support.
• - You have worked with media agencies or external creative partners and know how to balance collaboration with accountability.
• - You have experience taking creative performance learnings and translating them into concrete action items for future creative.
• - You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership.
• - You have worked in a fast-paced, remote-first, or startup environment.

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - Home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups
• - Transparent, honest, and equitable compensation system
• - Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year.