Paid Search Manager

Overview

Job Description

Responsibilities

• - Support Stripe in building and optimizing our paid search program using business knowledge and data.
• - Partner with various internal stakeholders including the web development, marketing operations, localization, and product marketing teams.
• - Transition between providing strategic guidance for your program & executing this strategy hands-on within the search platforms.
• - Own end-to-end campaign set up, measurement, and optimization.
• - Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
• - Create keyword portfolios that capture search interest at each stage of the user journey.
• - Craft ad copy that puts users first in communicating our products’ value proposition.
• - Lead in analyzing the effectiveness of paid search campaigns.
• - Proactively identify areas of weakness in the paid search program and create a plan to remedy.

Required Skills

• - Paid search expertise: in-depth paid search platform knowledge (Google Ads, Microsoft Ads).
• - Advanced Excel and Google Sheets skills: comfortable with pivot tables, sumifs, vlookups, index match, etc.
• - Project management: able to project manage both short term campaign planning and long term vision for paid search strategy.
• - High agency/self-starter: proactively take steps to drive business outcomes.
• - AI fluency: familiarity with how to leverage AI tooling to efficiently manage search campaigns.

Benefits

• - Equity
• - Company bonus or sales commissions/bonuses
• - Retirement plans
• - Health benefits
• - Wellness stipends