Paid Digital Marketing Manager

Overview

Job Description

Responsibilities

• - Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
• - Develop and manage testing agenda and media plans for the program.
• - Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
• - Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
• - Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
• - Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
• - Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
• - Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• - Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.

Required Skills

• - 7+ years of work experience
• - 5+ years of paid digital experience, preferably in paid social/display and direct response.
• - 2+ years of B2B marketing experience
• - Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• - Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
• - Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• - Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
• - Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• - User-first sensibility
• - Excellent written and verbal communication skills
• - Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media

Benefits

• - equity
• - company bonus or sales commissions/bonuses
• - retirement plans
• - health benefits
• - wellness stipends