Kraken
MarTech Analyst
Kraken
$110k - $176k
Remote, United States, LATAM, Canada
Apply Now ->
Marketing

MarTech Analyst

Overview

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

Job Description

Kraken is a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. We are committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Responsibilities

  • - Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting
  • - Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems
  • - Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders
  • - Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations
  • - Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring
  • - Optimize event volume to reduce costs while maintaining data integrity and accuracy
  • - Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations
  • - Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed
  • - Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)

Required Skills

  • - 5+ years of experience working with MarTech, AdTech, or analytics platforms
  • - Strong understanding of web-based event tracking
  • - Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs
  • - Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
  • - Familiarity with web and mobile attribution methodologies
  • - Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection
  • - Strong analytical and problem-solving skills with a keen attention to detail
  • - Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams

Benefits

  • - Offers Equity
  • - Offers Bonus
  • - Wellness allowance
  • - Medical, dental, vision and 401(k) [US Only]
Apply Now ->

About the company

Kraken

Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.


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