Marketing Manager, Growth & Lifecycle (B2B)

Overview

Job Description

Responsibilities

• - Design and manage multi-channel marketing campaigns across the funnel
• - Build HubSpot workflows, CTAs, and sequences to support both MQL and CQL development
• - Collaborate with Sales and Success to align campaign content with lifecycle and segment-specific goals
• - Track performance of campaigns and share actionable insights with cross-functional teams
• - Own the customer marketing roadmap, including development and promotion of webinars, newsletters, and other lifecycle campaigns
• - Develop content that clearly ties CareMessage features to measurable customer outcomes
• - Create and maintain assets for every stage of the customer journey
• - Own CareMessage’s marketing content library
• - Manage version control, internal accessibility, tagging, and quarterly refresh cycles
• - Build and maintain competitive battlecards and positioning sheets
• - Use Canva to develop and maintain visually cohesive marketing materials
• - Partner with Sales Enablement and CX leaders to roll out new materials and campaigns
• - Support training and content onboarding for new materials across Sales, Success, and Implementation

Required Skills

• - 3–5 years of experience in B2B marketing, lifecycle marketing, or sales enablement
• - Demonstrated ability to create content that supports pipeline development and customer outcomes
• - High proficiency in Canva and Google Workspace
• - Experience maintaining content libraries, managing version control, and supporting cross-functional enablement
• - Strong writing, editing, and communication skills
• - Ability to manage multiple priorities with attention to detail and internal alignment
• - Motivated by CareMessage’s mission to improve health equity through technology and storytelling

Benefits

• - Competitive salaries and benefits packages
• - Flexible work hours; fully remote team
• - Paid parental leave for biological and adopted children
• - Half-day Fridays, every Friday
• - 18 paid company holidays
• - 9 wellness days
• - 15 days of PTO
• - 1-month paid sabbatical after the 4-year anniversary
• - Generous medical, dental, and vision insurance
• - Health Savings Accounts and Flexible Spending Accounts
• - 401k retirement plan
• - Short & long-term disability insurance
• - $100 per employee yearly wellness budget
• - PerkSpot discounts
• - Annual budget for professional and personal development
• - Volunteerism incorporated in onboarding and encouraged on an ongoing basis