Marketing Lead

Overview

Job Description

Responsibilities

• - Own end-to-end marketing strategy and performance for Kaia with your main KPI being activations.
• - Lead creative strategy, including execution and direction of assets and copy of Kaia’s enrollment and lifecycle campaigns.
• - Own and further develop Kaia’s tone of voice and voice of the customer.
• - Identify growth opportunities and deploy strategies to mitigate under-performance.
• - Interface with leaders of other business units and drive cross functional projects.
• - Partner with the sales team to support B2B demand generation and top-tier employer and health plan client enrollments.
• - Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels.
• - Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting.
• - Design and optimize member journeys—from first touch to long-term engagement.
• - Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing.
• - Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports).
• - Establish clear KPIs and operational cadences for reporting, iteration, and scale.
• - Act as the voice of the Kaia member—bringing empathy, curiosity, and creativity to every decision.

Required Skills

• - A passion for helping people live healthier, pain-free lives.
• - 4 to 8 years of marketing experience with a strong background in growth or performance marketing.
• - Native-level proficiency in German (written and spoken).
• - Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments.
• - Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
• - Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks.
• - Experience building high-impact user journeys and optimizing multi-channel funnels.
• - Experience leveraging AI tools for efficacy and efficiency gains in marketing activities.
• - Proven ability to lead and develop high-performing teams.
• - Excellent communication skills—able to distill complex ideas into compelling narratives.
• - Bias toward action, creative problem solving, and ownership.
• - Comfort navigating ambiguity and operating in a very fast-changing environment.

Benefits

• - Competitive salary
• - Flexible working hours
• - Opportunity to work in a fast-paced, innovative environment
• - Professional development opportunities
• - Health and wellness benefits