GTM Leader

Overview

Job Description

Responsibilities

• - Define and own the company''s GTM strategy across protocol, app, and ecosystem
• - Translate vision into actionable narratives, distribution channels, and measurable outcomes
• - Partner with Product and Engineering to align launches with strategic growth priorities
• - Identify and capture market opportunities across Web3 and beyond
• - Design and execute strategies for acquisition, activation, and retention across multiple audiences
• - Build scalable channels across community, partnerships, content, and growth programs
• - Collaborate with Ecosystem and Developer Relations to expand XMTP adoption
• - Experiment with distribution models that blend crypto-native and Web2 growth playbooks
• - Build and lead GTM functions including Business Development, Design, and Partnerships
• - Define success metrics, operating cadence, and performance frameworks
• - Foster a culture of clarity, accountability, and experimentation
• - Recruit and mentor a high-performing, mission-driven team
• - Craft compelling narratives that communicate the value of secure, private, interoperable communication
• - Oversee messaging, positioning, and brand strategy for XMTP and Convos
• - Activate and grow communities of users, developers, and ecosystem partners
• - Represent XMTP Labs externally with press, partners, and industry leaders
• - Partner with Product, Engineering, and Ecosystem to align product strategy with GTM execution
• - Establish tight feedback loops between market insights and product development
• - Create clear frameworks for prioritization and performance across functions

Required Skills

• - 10+ years in GTM, growth, or marketing roles with at least 5+ years leading teams
• - Proven success building and scaling go-to-market functions in high-growth, product-driven environments
• - Experience launching and growing products from 0→1, ideally in messaging, infrastructure, or privacy-centric tech
• - Comfort operating in or adjacent to the Web3 / crypto ecosystem
• - Deep understanding of developer ecosystems, network effects, and community-led or product-led growth motions
• - Strong storytelling and positioning skills
• - Analytical and creative - able to balance data-driven rigor with instinct and creativity
• - High EQ leadership style that inspires clarity, trust, and accountability
• - Experience with decentralized networks, protocols, or privacy-preserving technologies (nice-to-have)
• - Background in developer relations, ecosystem growth, or partnerships (nice-to-have)
• - Track record of building brands that bridge technical and mainstream audiences (nice-to-have)
• - Prior experience in Web3, messaging, or open-source ecosystems (nice-to-have)

Benefits

• - Fully paid Medical, Dental, and Vision
• - Parental Leave
• - Monthly wellness + lifestyle stipend
• - IT equipment + WFH setup
• - Personal assistant support
• - Unlimited time off
• - Remote-first team, with semi-annual IRL gatherings