Customer Lifecycle Marketing Manager

Overview

Job Description

Responsibilities

• - Architect and execute full-funnel, multichannel lifecycle campaigns — onboarding, activation, feature adoption, expansion, and retention — grounded in data-driven personalization and product usage insights.
• - Build integrated, automated lifecycle journeys across email, in-product messaging, community, owned and paid channels.
• - Develop targeted programs to drive adoption of key platform features (e.g., Model Runner, Docker Scout, Hardened Images, Docker Extensions) and cross-product expansion motions.
• - Partner with Product, PLG, and Docs teams to align lifecycle touchpoints with onboarding flows, feature releases, and experimentation roadmaps.
• - Own funnel metrics from activation to expansion — identifying key drop-offs, leading indicators, and opportunity areas.
• - Implement rigorous A/B and multivariate testing across lifecycle programs to continuously optimize messaging, user flows, offers, and segmentation.
• - Leverage behavioral data, intent signals, and cohort analysis to drive hyper-personalized, usage-based engagement strategies.
• - Define customer health scoring models in collaboration with Product and Data teams to prioritize lifecycle plays and trigger interventions.
• - Partner with Product-Led Growth, Product Management, Engineering, Revenue, and Community teams to ensure lifecycle strategies are embedded into the user experience.
• - Support monetization and pricing initiatives by designing lifecycle motions that drive freemium-to-paid conversion and expansion to premium features.
• - Surface actionable customer insights to cross-functional teams based on lifecycle engagement and churn patterns.
• - Define lifecycle marketing KPIs and build dashboards and reports using Heap, Looker, SFDC, Segment, and other tools.
• - Deliver weekly and quarterly business reviews with clear performance insights, campaign impact summaries, and data-driven recommendations for ongoing optimization.
• - Translate complex data into clear storytelling that drives decisions and investments across the Growth, PLG, and Executive teams.

Required Skills

• - 7+ years of experience in lifecycle marketing, growth marketing, or customer marketing, ideally in a developer-focused SaaS, PLG, or cloud-native environment.
• - Proven track record of driving measurable growth in activation, adoption, expansion, and retention metrics through lifecycle marketing programs.
• - Deep understanding of developer workflows (e.g., Docker, Kubernetes, GitOps, CI/CD pipelines, cloud-native architectures) and technical buying behaviors.
• - Hands-on expertise with marketing automation (Marketo, MailGun), data and analytics tools (Heap, Looker, Segment), and CRM systems (SFDC).
• - Strong experimentation and optimization mindset — comfortable building and running A/B tests, growth experiments, and data-driven hypothesis frameworks.
• - Experience designing and executing lifecycle strategies rooted in product telemetry, customer intent data, and usage patterns.
• - Collaborative, self-starter mentality — skilled at influencing cross-functional teams in fast-paced, matrixed organizations.
• - Familiarity with open-source communities, developer advocacy, and OSS-led growth motions is a plus.

Benefits

• - Freedom & flexibility; fit your work around your life
• - Designated quarterly Whaleness Days
• - Home office setup; we want you comfortable while you work
• - 16 weeks of paid Parental leave
• - Technology stipend equivalent to $100 net/month
• - PTO plan that encourages you to take time to do the things you enjoy
• - Quarterly, company-wide hackathons
• - Training stipend for conferences, courses and classes
• - Equity; we are a growing start-up and want all employees to have a share in the success of the company
• - Docker Swag
• - Medical benefits, retirement and holidays vary by country